Whenever something becomes fashionable, we instinctively recoil. All too often good ideas become hijacked to serve another, often hubristic agenda, and the original meaning goes MIA amongst all the superficial clap trap. On this occasion we are happy to say that the Quakers and in particular the Rochdale Pioneers got there first nearly two hundred years ago and the legacy of their work flourishes today. Doing well by doing good is as sound business advice today as it has ever been. This is our take on corporate social responsibility.