There are two differences that stand out.
The first is the depth and breadth of our experience in business; in other words it's not just the technical skills that you would expect but their relevant application in the real world.
The second is the way we think.
You might liken this to the diagnostic skills in the medical profession. It's one thing to be able to memorise standard symptoms to a list ranking in order of likelihood its cause and possible cure; it is quite another to know the whole patient, the primary underlying causes, the reasons for the nature and timing of the manifestation of these symptoms and the root cure.
In summary our diagnostic skills and the bedside manner in which we explain the options available to you and the support we can give as a result mean that you should feel understood, in safe hands and confident of receiving the best care.
It matters to us that you should feel that way.